Zoo Poster
Packaging, Marketing, Visual identity
“Zoo Poster” a design about having people’s (including children’s) attention be caught into the visuals of a zoo’s identity. A design that had me think if a child would stop and just see the illustration design.
I chose an illustration style because of how it can visually pop out, especially with what colors were chosen. Using bold colors that stand out always brings someone’s attention when walking by. using animal prints on the wrapping paper packaging connects with what a zoo is, which is seeing many different kinds of animals. All the designs were made with asking questions, about whether kids would point it out, or if it connects well with a zoo setting. it was all about creating designs that would have people enjoy the zoo with family, and have more people come to the zoo because of how these visuals caught their attention.
